לחברת מסחר דיגיטלית בתחום הפיננסי דרוש/ה Programmatic Media Buyer
Responsibilities:
Manage the programmatic channel end-to-end via Google DV360, from planning and building to analysing and optimising.
Brainstorm new and creative growth strategies.
Help ensure that spend is within budget and to brief-in new marketing campaigns.
provide marketing assets/creatives to support these strategies
· Responsible for the customer lifecycle journey, email communications and push notifications
· Facebook, Twitter, Instagram, Taboola and Dianomi
· Manage the progress of all marketing requests (i.e. Landing Pages)
· Create new digital assets (display banners, GIFs etc) for the different digital marketing channels.
· Measure and assess the impact of all digital channels, creating periodic reports covering performance, optimisations and new opportunities.
דרישות:
דרישות
year's exeperience in a similar role 4-6
Complete self-starter
Team player
Can come from either an agency or in-house background
Essential skills/experience:
Working knowledge of Google tools such as DoubleClick, Analytics and DV360
Experience with A/B and multivariate experiments
Strong analytical skills and data-driven thinking
Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Highly organised
Genuinely excellent attention to detail
Excellent communication skills
Desirable skills/experience:
Working knowledge of WordPress
Working knowledge of HTML, CSS, and JavaScript development and constraints
Familiarity with content distribution platforms such as Taboola/Dianomi
Familiarity with BI platforms
Experience working in Financial Services and understanding of compliance
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מיקום:
הרצליה