לחברת מסחר דיגיטלית בתחום הפיננסי דרוש/ה Programmatic Media Buyer
Manage the programmatic channel end-to-end via Google DV360, from planning and building to analysing and optimising.
Brainstorm new and creative growth strategies.
Help ensure that spend is within budget and to brief-in new marketing campaigns.
provide marketing assets/creatives to support these strategies
· Responsible for the customer lifecycle journey, email communications and push notifications
· Facebook, Twitter, Instagram, Taboola and Dianomi
· Manage the progress of all marketing requests (i.e. Landing Pages)
· Create new digital assets (display banners, GIFs etc) for the different digital marketing channels.
· Measure and assess the impact of all digital channels, creating periodic reports covering performance, optimisations and new opportunities.
year's exeperience in a similar role 4-6
Can come from either an agency or in-house background
Working knowledge of Google tools such as DoubleClick, Analytics and DV360
Experience with A/B and multivariate experiments
Strong analytical skills and data-driven thinking
Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Genuinely excellent attention to detail
Excellent communication skills
Working knowledge of WordPress
Familiarity with content distribution platforms such as Taboola/Dianomi
Familiarity with BI platforms
Experience working in Financial Services and understanding of compliance