Programmatic Media Buyer

לחברת מסחר דיגיטלית בתחום הפיננסי דרוש/ה Programmatic Media Buyer


Responsibilities:

Manage the programmatic channel end-to-end via Google DV360, from planning and building to analysing and optimising.

Brainstorm new and creative growth strategies.

Help ensure that spend is within budget and to brief-in new marketing campaigns.

provide marketing assets/creatives to support these strategies

· Responsible for the customer lifecycle journey, email communications and push notifications

· Facebook, Twitter, Instagram, Taboola and Dianomi

· Manage the progress of all marketing requests (i.e. Landing Pages)

· Create new digital assets (display banners, GIFs etc) for the different digital marketing channels.

· Measure and assess the impact of all digital channels, creating periodic reports covering performance, optimisations and new opportunities.

דרישות:

דרישות

year's exeperience in a similar role 4-6

Complete self-starter

Team player

Can come from either an agency or in-house background

Essential skills/experience:

Working knowledge of Google tools such as DoubleClick, Analytics and DV360

Experience with A/B and multivariate experiments

Strong analytical skills and data-driven thinking

Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Highly organised

Genuinely excellent attention to detail

Excellent communication skills

Desirable skills/experience:

Working knowledge of WordPress

Working knowledge of HTML, CSS, and JavaScript development and constraints

Familiarity with content distribution platforms such as Taboola/Dianomi

Familiarity with BI platforms

Experience working in Financial Services and understanding of compliance


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